The Creek Legacy

Jewel of the Creek is a symbol of Dubai’s evolution, seamlessly blending Old Dubai’s heritage with New Dubai’s ambition. Inspired by Deira Creek—Dubai’s commercial heartbeat for centuries—it reimagines waterfront living through luxury residences, world-class hospitality, a vibrant marina, and premium retail and business hubs.

It offers a harmonious fusion of heritage, innovation, and modern luxury, creating a lifestyle destination that honors Dubai’s past while embracing its future.

Mission

To establish Jewel of the Creek as a world-class waterfront destination, merging Dubai’s heritage with contemporary luxury, redefining urban living, hospitality, and leisure while preserving cultural authenticity.

Vision

To create an iconic waterfront community that embodies Dubai’s transformation, offering luxury living, hospitality, and lifestyle experiences that balance tradition with modern urban elegance.