This Privacy Policy explains what personal information Jewel of the Creek collects through thejewelofthecreek.com, mainly the details you enter in our Register Your Interest and Contact Us forms, how we use and protect it, how long we keep it, and how you can access, correct or delete it.

Last updated: 14 October 2026

This Privacy Policy explains how Jewel of the Creek (“we”, “us”, “our”) collects, uses and protects personal information when you visit thejewelofthecreek.com (the “Website”) or contact us through it. We are committed to handling your information responsibly and in line with applicable data protection laws, including the UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data.

1. What information do we collect?

Information you give us. When you complete the Register Your Interest form or the Contact Us form, we collect the details you enter:

  • your name
  • your email address
  • your phone number (Register Your Interest form)
  • your message and any other information you choose to share

Information collected automatically. When you use the Website, we and our service providers may automatically collect limited technical information such as your IP address, browser type, device information, pages visited and the date and time of your visit. This is used to keep the Website secure, protect it against attacks and spam, and understand how it is used.

2. How do we use your information?

  • to respond to your enquiry and provide the information you requested about Jewel of the Creek, its residences, hospitality, marina, retail and events;
  • to contact you about your registration of interest, where you have asked us to;
  • to operate, secure and improve the Website, including preventing spam, fraud and misuse;
  • to comply with our legal and regulatory obligations.

We do not sell your personal information. We will only send you marketing communications where you have agreed to receive them, and you can opt out at any time.

3. What is our legal basis?

We process the information you submit through our forms on the basis of your consent, which you give by ticking the consent box before submitting a form, and to take steps at your request. Technical and security information is processed on the basis of our legitimate interest in keeping the Website safe and working properly. You may withdraw your consent at any time by contacting us (see section 9).

4. Do we use cookies and analytics?

The Website uses essential cookies needed for it to function and security services that protect it. We also use Google Analytics (provided by Google) to understand how visitors use the Website, which may set cookies on your device. You can control or delete cookies through your browser settings. Blocking some cookies may affect how the Website works.

5. Who do we share information with?

We only share personal information where necessary, with:

  • authorised Jewel of the Creek staff who need it to respond to your enquiry;
  • trusted service providers who host, secure and support the Website (for example our web hosting, website firewall/security and analytics providers), who may only use the information to provide their services to us;
  • authorities or other parties where required by law or to protect our rights, property or safety.

Some of our service providers may process information outside the United Arab Emirates. Where this happens, we take reasonable steps to ensure your information remains protected.

6. How long do we keep your information?

We keep enquiry and registration details only for as long as needed to respond to you and follow up on your interest, and for no longer than 12 months after our last contact with you, unless a longer period is required by law or you ask us to keep you informed. After this period the information is securely deleted.

7. How do we protect your information?

We use appropriate technical and organisational measures to protect your information. These include an encrypted connection (HTTPS), a website firewall, restricted administrative access and regular security reviews. Submitted forms are stored securely and are accessible only to authorised administrators. No method of transmission over the internet is completely secure, but we work to protect your information.

8. What are your rights?

Subject to applicable law, you have the right to:

  • request access to the personal information we hold about you;
  • ask us to correct inaccurate or incomplete information;
  • ask us to delete your information;
  • object to or restrict certain processing, and withdraw your consent at any time;
  • receive a copy of your information in a commonly used format.

To exercise any of these rights, please contact us using the details below. We may need to verify your identity before responding. If you are not satisfied with our response, you may contact the UAE Data Office or the relevant data protection authority in your country.

9. How can you contact us?

For any questions about this Privacy Policy or how we handle your personal information, please email info@jewelofthecreekhotels.com.

10. Is this website for children?

The Website is not directed at children, and we do not knowingly collect personal information from anyone under 18. If you believe a child has provided us with information, please contact us and we will delete it.

11. Will this policy change?

We may update this Privacy Policy from time to time. The latest version will always be available on this page, with the “Last updated” date shown at the top.